Begin at the Beginning - Your Fall Appeal

Beginning a Culture of Generosity Stewardship Stories

View a video on Building a Culture of Generosity

Beginning a Culture of Generosity (BCG) is a new and timely program to help guide congregations and provide the necessary tools to run a successful fall appeal. Participants receive training online in seven online sessions August to December and one-on-one guidance on an easily implemented program to stimulate generosity. BCG will give your stewardship team confidence right now while everyone is working through a variety of very real financial stressors. 

Where Are You Going? (pdf) A story about "Responding to what God is prodding them to become in this new day..." For Shepherd of the Hills in Canon City, CO, "Beginning a Culture of Generosity hit the sweet spot."

The cost is $150 per congregation with the bulk of the cost covered by the 3E Lilly Grant Initiative.  25 congregations participated in 2020 and reported amazing and some unexpected results. It is designed for those congregations that have not yet participated in Stewardship for All Seasons (SAS) or may be thinking about SAS in the future. 

If you are interested in participating in BCG, or if you have questions about the program, contact Deb Elstad, 3E Associate Director for Stewardship at


Sessions for 2021: (click title links for recorded sessions)



Changing the narrative from Stewardship to Generosity provided us with language and practical tools to run our annual appeal. Results far exceeded any stewardship drive in recent history. ~ Anonymous

Taking us step by step through the process and facilitating the "new" way to create a culture. The meetings every two weeks were quite a commitment yet they kept us on track and focused as a group and they challenged us in a way that we didn't need to challenge each was a model and a guide and I would recommend it to the tried and true stewardship people and also to newbies as a way to be coached through a process. ~ Pr. Kari Reiquam, Holy Love Lutheran, Aurora, CO

From the perspective of the gospel, fundraising is not a response to crisis. Fundraising is, first and foremost, a form of ministry.  It is a way of announcing our vision and inviting other people into our mission. Vision and mission are so central to the life of God’s people that without vision we perish and without mission we lose our way.

~ Henri Nouwen, A Spirituality of Fundraising